Our Team

Ricardo Venegas
Ricardo Venegas is a co-founder of My1story, LLC, and an entrepreneur with more than 15 years experience in the licensing & entertainment industry. His broad-based experience in finance, marketing, distribution and operations has led him to build successful business organizations and showcase his passion for great product. As President and CEO of Snap Global Solutions and Snap Properties Entertainment & Design (Snap.P.E.D.), he works with clients providing turn-key design and manufacturing solutions. His clients have ranged from top entertainment giants such as The Walt Disney Company – where he previously worked as an executive – Universal Studios, Dreamworks-Paramount, Hasbro and Nickelodeon, to various consumer products companies. For his latest venture, Ricardo shares a common vision with business partner Jaime Rodriguez, to build My1story into an evergreen brand in children’s entertainment.  With its nostalgic appeal and world renowned characters, My1story is a common ground for parents, grandparents and children to share and engage with one another in this new twist on these stories, which Ricardo hopes, will lead to new memories to be passed onto future generations. Ricardo has been featured in several publications and trade magazines such as Licensing Magazine, Fun Fare, aNb Media News, amongst others. He may be contacted at rvenegas@myfirstory.com
Jaime Rodriguez
Jaime Rodriguez is a co-founder of My1story and the creative lead for the property. As an illustrator and graphics designer, Jaime dreamt of starting this project since his early years while working at The Walt Disney Company as a character artist. His 20 years of experience in children’s entertainment and his countless work for industry giants such as Disney, Nickelodeon, Fox, Warner Brothers, amongst others, were instrumental in providing a solid background for the development of My1story. As a father of two, My1story was born out of Jaime’s nostalgic appreciation for classic children’s stories and an observation that these had faded into obscurity in modern times. This, in turn, sparked an idea to revive these globally renowned characters by giving them a fun, colorful makeover that would appeal to children today. In collaboration with business partner Ricardo Venegas, they tweaked the stories in a light-hearted way, leaving the violent and dark aspects of the original tales in the past thus ensuring that storytelling remains a pleasant, fun learning experience for children of all ages. Jaime can be contacted at jrodriguez@myfirstory.com.
Mariella Caderon
With over 18 years of consumer products and trade marketing experience, Mariella has worked with top brands in the children entertainment industry.  Before falling in love with My1Story, Mariella developed her experience working for top companies in the industry like The Walt Disney Company and Mattel. She was responsible for managing all aspects of the licensing business in different territories for Latin America and the launch of a variety of innovative branded marketing programs to consumers and retail for renowned brands such as Disney’s Mickey Mouse, Winnie the Pooh, Princess, Barbie, Hot Wheels and Fisher Price among others. As a proud mother of three young girls,  Mariella shares the founders’ vision to make this brand the next best children’s entertainment property and the go-to brand for moms looking for a safe, fun and entertaining content they can also relate to. At My1Story, she has been actively involved in all aspects of the business from overall brand strategies, creative direction, processes and product development among other.  Mariella can be contacted at mcalderon@myfirstory.com .